1. The website must be professional and
memorable.Always remember that a random visitor is a potential buyer so you
don’t have a second chance if you lose your audience
2. The graphical and technical elements
of the website must be married
3. The content (text image and video)
must be oriented to grab potential buyers ,so be carefull to insert “HOT
BUTTONS” , “BONUS” and such as things to engage the interest of visitors
raising the chances of them to buy sometig
4. The website must use state-of-art-encryption
protection and security features because the customer must feels safe to give
his confidential informations (credit card informations and security numbers)
5. Shipping charges must be calculated
using ZIP CODE POINT TO POINT so that the buyer don’t feel ripped off
6. The domain name must be legally
properly registered
7. The site must have a hight search
engine ranking which means the website should be found at first pages of
popular search engines
8. The website must get the people
attraction and let those potential buyers emotionally involed while they are
visiting and after they live the site
9. The website must include Special
Offers and FREE things to get the consumers informations such as emails and
adresses to keep touch with them
10. The sales platform must be easy to
understand , simple to use ,and secure.This leads customer to buy from you
11. The website must use marketing
strategies to grab quality traffic and then more sales
12. The site should have banner ads to
satisfy the visitors’ personal buying habits
13. The business executive must use
correctly opt-in email lists and give the consumer possibilty to subscribe to a
newsletter , so he can effectively follow-up with visitors
14. The site should have an automatic engine that
recommends products that complement the product that a visitor is currently
purchasing .This helps increase the total sale amount
15. The website should be using marketing
strategies to drive targeted traffic
16. The business must set up a hopper
system that lead “not yet buyers” to the point of purchase
17. The website must include “classified
ads” with engaging headline and associated “FREE OFFERS”
18. The website must be solid-convincinng
to let the customer feel fool to buy elsewhere
19. The website must use link exchanges
whi non competitors hight traffic sites for driving them to the business
20. The website must have a referral system
in place promoting products massively
